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Holstein912
07-16-2008, 08:44 AM
The discount is expected to be first of a wave.

Washington, D.C. (July 16, 2008) -- Best Buy is now selling the Insignia-branded Blu-ray player for $329 -- $20 below the initial launch price set in May.

That's according to an article by Home Media Magazine.

The discount, albeit small, is expected to be the beginning of widespread price cuts on Blu-ray player and discs in the fourth quarter.

Blu-ray makers are expected to issue new models in late summer, which will encourage retailers to discount older models for the holiday season.

The Insignia Blu-ray player is a 'Profile 1.0 player' which also includes $100 in discount coupons on Blu-ray movies. (Profile 1.0 is the basic Blu-ray player, meaning it does not include new interactive features.)

Best Buy spokesman Brian Lucas said the discounted Insignia player is intended to spark interest in Blu-ray among consumers.

Home Media notes that Wal-Mart is selling a Magnavox Profile 1.0 player for $298, the lowest price for a retail Blu-ray model.

Source: TV Predictions

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Holstein912